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Local themed blogs – For example, LeftLion is great for local nightlife venues like bars, pubs, clubs and restaurants. Social media websites like Twitter, FourSquare, Facebook and YouTube. To find local citation opportunities, I would start by noting down the main general ones that come to mind when you think of local business directories. customjackets.co.uk However, if you’re a local business that would hugely benefit from a local listing in the Google Local Pack then it’s something worth spending time on it. You also have the option of either automating the work with the tools discussed earlier, or outsourcing it entirely, if you have the budget. Local SEO helps build authority in your local area, improves your website’s authority, sends trust signals and can also improve rankings